Comments on: Marketing Message, Media Content. Who Can Tell The Difference? http://tanyaferrell.com/blog/marketing-message-media-content-who-can-tell-the-difference Passing Notes is a mix of online marketing news, tips, articles, and ponderings. Wed, 27 Aug 2008 23:42:17 +0000 http://wordpress.org/?v=2.5 By: Tanya Ferrell http://tanyaferrell.com/blog/marketing-message-media-content-who-can-tell-the-difference#comment-294 Tanya Ferrell Mon, 21 Jan 2008 05:02:40 +0000 http://tanyaferrell.com/blog/archives/32#comment-294 Now I don't know if Monica got paid for all the product placements in her song or video. But she would have been stupid not to. And there are so many moments in the video, where brands are focused on unnecessarily. There is record of Mcdonald's paying rappers to mention burgers though. I'd agree with you Kathryn. Word of mouth is definitely seamless. I get intense about my brands and am constantly getting my friends to switch from this brand to that one. It isn't viewed as advertising, it's a conversation, a simple recommendation. Now I don’t know if Monica got paid for all the product placements in her song or video. But she would have been stupid not to. And there are so many moments in the video, where brands are focused on unnecessarily. There is record of Mcdonald’s paying rappers to mention burgers though.

I’d agree with you Kathryn. Word of mouth is definitely seamless. I get intense about my brands and am constantly getting my friends to switch from this brand to that one. It isn’t viewed as advertising, it’s a conversation, a simple recommendation.

]]> By: kathryn milette http://tanyaferrell.com/blog/marketing-message-media-content-who-can-tell-the-difference#comment-293 kathryn milette Mon, 21 Jan 2008 03:27:52 +0000 http://tanyaferrell.com/blog/archives/32#comment-293 I wasn't aware of the way seamless advertising was so intentional in the music industry. i once saw a guy with a nike tattoo on his chest. i'm sure he wasn't getting paid for it, but i'd consider that seamless. and i'd consider non-paid seamless advertising to be word of mouth advertising. I wasn’t aware of the way seamless advertising was so intentional in the music industry.

i once saw a guy with a nike tattoo on his chest. i’m sure he wasn’t getting paid for it, but i’d consider that seamless. and i’d consider non-paid seamless advertising to be word of mouth advertising.

]]>