media planning

Old media vs. new media. It seems to be a hot debate in the marketing world. Is old media slowly fading? Will new media be the media of choice for marketers? Has new media changed the way advertisers advertise? In reality, the marketing landscape hasn’t changed that much. The advertising that works for traditional media […]

January 18, 2008 – 8:00 am, Marketing Message, Media Content. Who Can Tell The Difference?

When I showed my roommate my brand-spanking-new blog, her response was “I really don’t think this is representative of your personality.” Truer words have never been spoken. Rainbows? I don’t think so. Hearts? Not so much. Eventually this layout will be changed. Until then, we’ll all have to deal with it.
This blog does make sense […]

August 6, 2007 – 5:39 pm, Frequency