advertising online

Last year at internship #2, I was assigned to read a book, interview the head honchos at the agency, write a paper about the book and how it could be applied to the agency, and then give a presentation to the agency decision-makers on improvements they could make. I loved the assignment and the […]

Interstitial Advergames!
Okay, admittedly, I had to look up the word interstitial when I read this article on the use of advergaming. The author of the article talks about using advergames that actually work. You know advergames. They’re the things you see on the sides of some webpages that ask you to click […]