Passing Notes

Lead generation and lead nurturing are no doubt important aspects of customer relationship management. Yet so many businesses seem to forget the nurturing. They create a form, collect the data, send an automated email, and stop when they should be going a step further.

April 23, 2008 – 5:00 pm, Don’t Drop the Ball, Make the Call

This post is dedicated to one of my favorite brands, Zoho.
I’ll start off with a few facts about myself. I write short fiction for fun. None of it is publish-worthy, but I find it’s an enjoyable way to spend a Sunday afternoon. Between the desktop, laptop, and school computer labs I probably work on 10 […]

April 2, 2008 – 9:00 am, Brand Evangelists, AKA Zoho Is Awesome

Old media vs. new media. It seems to be a hot debate in the marketing world. Is old media slowly fading? Will new media be the media of choice for marketers? Has new media changed the way advertisers advertise? In reality, the marketing landscape hasn’t changed that much. The advertising that works for traditional media […]

January 18, 2008 – 8:00 am, Marketing Message, Media Content. Who Can Tell The Difference?

As part of my internship, I was asked to write an article for Kolbrener’s blog. I decided to do a little research into social media sites and their power users. I found, literally, hundreds of sites. I eventually narrowed it down to 50 strong and/or growing niche social news sites.
Here’s the article: 50 Top […]

December 5, 2007 – 12:56 am, 50 Niche Social News Sites

I’ve done a lot of reading on social media marketing and have found that there are 5 basic types of social media marketers.
1. The Spammers
These are the marketers that tell you to create several del.icio.us, ma.gnolia, furl, etc accounts and bookmark your own site content for the links. These people don’t understand SEO. The […]

November 16, 2007 – 6:09 pm, 4 Types of Social Media Marketers and the 1 You Never Read About